CTBC Financial Management College / 中信金融管理學院

Art direciton : Ching-Ming Chen
Visual Design : Ching-Ming Chen
Client : Chinatrust Commercial Bank Co., Ltd.

以「點一盞燈,照亮一個生命」為設計主軸進行商標設計。
運用燈的光茫所形成的類同心圓,來傳達教育者同理心的宗旨。

Take "light up the life" as the design principal axis for the trademark design.
The concentric circles formed by the light of lamps are used to convey the purpose of educators' empathy.
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